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Associate Media Director

Location: New York
Department: Media
Reports to: Media Director
Job Number: 105

i33 is seeking an Associate Media Director to play a leading role in delivering i33’s full range of interactive media and ROI marketing services to our clients. This individual will develop direct response media; supervise media planners and coordinators; manage multiple client accounts; build media strategies; evaluate, negotiate and purchase online media; develop campaign analyses, optimization processes, and recommend strategic and tactical changes to maximize campaign performance. The Associate Media Director will also work with the account services, creative, data analysis, trafficking and finance departments as part of the media process.

Primary Responsibilities:

Create and document media strategies
Develop and implement online media plans
Analyze and optimize existing media using i33’s proprietary AdMaximize^SM ROI reporting
Create ongoing analysis documents and post-buy reports
Provide media leadership on multiple Fortune 500 and smaller accounts
Supervise media planners and coordinators
Leverage media research to develop strategies
Sell new project ideas to clients and help to grow new business with prospects
Report directly to i33 Media Director

Required Skills and Background:

Must have 5–7 years experience planning/buying at advertising agency and at least 2–3 years of interactive/direct experience in a supervisory role
Must have extensive experience running ROI-focused campaigns (Cost Per Lead/Cost Per Acquisition) with ROI reporting
Experience with paid search marketing a major plus
Must have strong managerial, leadership & mentoring skills
Demonstrated ability to manage multiple short- and long-term plans simultaneously in a fast-paced, agency environment
Rigorous analytical abilities, both quantitative and qualitative
Excellent oral, written and interpersonal skills
Proficiency with campaign tracking and optimization tools
Must be a strong negotiator
Proficiency using Microsoft Word & Excel a must
Must also have an understanding of research tools such as @plan, Media Metrix and Nielsen/NetRatings
Experience in new business development a plus

Required Education:

Minimum of bachelor’s degree.

Salary/Benefits:

Salary commensurate with experience. i33 offers a comprehensive benefits package.
To apply for this position, please email us at mediajobs@i33.com.

i33 communications is a leading interactive agency specializing in website design & development and search & online advertising for Fortune 500 and mid-sized companies. -- with offices in New York, Detroit, and Washington, D.C./Maryland. i33 is a division of 360i.
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