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Media Planner & Buyer
Department: Media
Reports To: Media Director
Job Number: 103
i33 is seeking a Media Planner and Buyer to develop direct response media plans and manage execution of media buys. The individual will evaluate, negotiate and purchase online media; develop campaign analyses and optimization processes; and recommend strategic and tactical changes to maximize campaign performance. The individual will also work with account services, data analysis, trafficking and finance departments as part of the media management process.
Primary Responsibilities:
- Develops and implements online media plans
- Analyzes and optimizes existing media based on i33’s proprietary end-to-end AdMaximizeSM reporting
- Creates regular analysis documents and post-buy reports
- Provides media leadership on multiple accounts
Required Skills and Background:
- Must have 2–3 years experience planning/buying at major agency and at least 2 years of interactive/direct experience
- Must have extensive experience running ROI-focused campaigns (Cost Per Lead/Cost Per Acquisition) with end-to-end reporting
- Demonstrated ability to manage multiple short- and long-term plans simultaneously in a fast-paced, agency environment
- Rigorous analytical abilities, both quantitative and qualitative
- Excellent oral, written and interpersonal skills
- Proficiency with campaign tracking and optimization tools
- Must be a strong negotiator
- Proficiency using Microsoft Word & Excel a must
- Must also have an understanding of research tools such as @plan, Media Metrix, Nielsen Net Ratings
- Experience in new business development a plus
Required Education:
Minimum of bachelor’s degree.
Salary/Benefits:
Salary commensurate with experience. i33 offers a comprehensive benefits package.
To apply for this position, please email us at mediajobs@i33.com.
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